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搜索引擎战略大会2006记录

dn001

著名的SEO blogger Barry和他的伙伴对大会各座谈讨论会做了文字记录,下面是38场讨论会记录(英文)。

说实话,大部分东西是老生常谈。也有一些很值得考虑的说法。对刚接触SEO的人来说,读完这些记录,会对SEO全貌有比较正确的认识。对有经验的SEO来说,挑感兴趣的读读就可以了。

今后将在国际SEO视点栏目介绍比较有价值的国外最新SEO文章,或简单翻译链向原文,或只翻译标题链向原文。希望对大家有帮助。

2006年8月7号:
+ Social Search Overview: Yahoo!, Windows Live & Eurekster (推荐,社会搜索对SEO的影响,尤其是Yahoo!)
+ Compare & Contrast: Ad Program Strategies
+ Searcher Behavior Research Update
+ Social Search: Up Close With Yahoo!
+ Leveraging Social Media (MySpace, YouTube, & Other Social Networks)
+ Does Demographic Targeting Matter?
+ Social Search: Up Close With Google (Google Co-op)
+ Communicating With Customers
+ Searchonomics: Serious & Fun Stats
+ Search and Branding
+ SEM Via Communities, Wikipedia & Tagging (推荐,社区,Wiki,标签…热点)
+ The Search Laboratories
+ Domaining & Address Bar Driven Traffic

8号:
+ Can You Please Them All? (Google, Yahoo!, MSN & Ask.com) (推荐,取悦所有搜索引擎)
+ Auditing Paid Listings and Click Fraud Issues
+ Reputation Monitoring & Management
+ Search Arbitrage Issues
+ Duplicate Content and Multiple Site Issues (推荐,复制内容,多域名,多站点)
+ Blog and Feed Search SEO
+ The Bot Obedience Course - New Yahoo! Site Explorer Tool Announced
+ News Search SEO
+ Search Algorithm Research
+ Search Engines: Friend or Foe?

9号:
+ A Conversation With Google CEO Eric Schmidt
+ Big Site Big Brand SEM
+ Linking Strategies (推荐,链接策略)
+ Big Ideas For Small Sites & Small Budgets
+ When Search Engines Do Search Marketing (AOL, Business.com, Yahoo! & Local.com)
+ Link Baiting & Viral Search Success (推荐,链接诱饵)
+ Usability & SEO - Two Wins for the Price of One (推荐,用户友好和SEO,一石二鸟)


+ SEM for Non-Profits & Charities
+ Pricing & Contracts For The Small SEM Shop
+ The Vice Presidents Of Search Marketing

10号:
+ Search APIs (Yahoo! Developer Network, YSM API, Google AJAX API & AdWords API)
+ Vendor Chat on Measuring Success
+ Search Engine Q&A On Links (Ramez MSN Search, Kaushal Ask.com, Adam Google & Rajat Yahoo!) (推荐,搜索引擎们怎么处理链接)
+ Balancing Organic and Paid Listings
+ Organic Listing Forums (Danny Sullivan In Costume)